UC Berkeley Alumni

Social Media for UC Berkeley Alumni Club of NY, Website, Digital Content
Lauren Keyson - Communications Director
Staff Member - Social, Ancillary Content

The Cal Alumni Club of New York is an official division of the California Alumni Association. CACNY is one of over 130 regional clubs worldwide that organize cultural events, faculty speakers, and social activities for alumni throughout the year.

UC Berkeley Tower

Our Approach


Create new social media and blogging platform to add value and engagement for UC Berkeley Alumni Club of NY. Managed website, monthly newsletter and editorial calendar. Created Cal sports blog to increase traffic to site and engagement in sports fans.

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