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Computer-dark-photo by-Ales-Nesetril-on-Unsplash
Client
New York Technology Counsel
Services
Journalism, Social Media, Blogging.
Date
2010-2015
Team
Lauren Keyson - Writer
Keyson Publishing Staff - Social Media

NY Tech Counsel

The NY Tech Alliance (previously NY Tech Counsel) supports the technology community and ecosystem in NYC, with the goal of creating the most diverse, equitable, and accessible tech ecosystem in the world. They connect businesses, startups, entrepreneurs, organizations, educational institutions, government, and people from all parts of the New York City tech ecosystem to the resources and networks they need to grow, serve, and be successful.

Idea & Concept

Create content that furthers the brand values and mission to reach New York’s technology innovators and providers – creative and professional cutting-edge social media posts as well as journalistic content and other content to enhance engagement for renown NYC technology think tank.

Our Approach

Our approach was to present the content as a visual editorial platform with regular features based on events and occasions the brand was
focused on. Each focus would be marked by the main website content and include custom tags that filter content as well as supportive social media.

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