Lauren Keyson is founder and CEO of Disruptive Technologists, Inc. ®, a STEM nonprofit with a mission to educate, inspire, and empower a community of diverse disrupters including women and people of all backgrounds through a variety of platforms.
This organization supports those actively pursuing cutting-edge innovation, a glimpse into the thinking and methods of those who are considering their own ventures, and access to those already firmly established in technical fields.
Keyson Publishing provided all content curation, interviews, podcasts, webinar and journalism support, and business communications, branding, and more.
Find out more in the Disruptive Technologists Detailed PDF to see how you can be a part of this growing enterprise.
Create a user-friendly website – innovative, with a clean and simple design that communicates brand values and showcases multi-media content. It’s an organization that spreads the message “to educate, inspire, and empower”.
- Develop an easy-to-find and easy-to-navigate mobile-friendly website.
- Showcase each type of content: webinars, original content, comics, podcasts. Create an experience people want to share with others.
- Persuade to join the group, subscribe and attend events.
- Create multimedia content to engage and grow the member base.
We modernized the logo and colors to represent the forward-thinking entrepreneurial spirit of the organization. We created a style guide for the writers and are working on continued site updates and modifications to add new personalization and UX for mobile usage.
"“Hearing the stories of diverse, flourishing disrupters is important and empowering for all people looking for success in the tech industry."
Our approach was to present the site as a visual editorial platform with continuing features based on events and news that featured technology and progressive disruptors. We also created interactive events during Covid to help keep the community together and the collective group environment in a continued state of growth.