Newsletters were once the pinnacle of corporate and consumer communication. They told users what was new, what was coming soon, and what the company hoped the reader would be interested in.
We have definitely come a long way since then. Newsletters still have their place, but now they are more personal. They not just tell things to the reader that the company hopes they will find interesting, but now with digital data collection at an all-time high and user experience taking on a new level of hyper-personalization, the oft-disdained newsletter has taken on more of a two-way communication role rather than the old-school passive platform of the past.
We now have the ability to create true one-to-one communications with our readers through behavioral and individual user data. We know the users – our customers. Now it’s a matter of honing information based on that data and offering it to the right people at the right time.
A bit of data here and sprinkle of empathy there and today’s newsletters – and all communications, to be fair – become real conversations with those you are trying to reach. We can help with that.
Take a look at a sampling of the (at-the-time) cutting-edge newsletters we wrote and published over the last 20 years.
Keyson Publishing Newsletter Sample Archive:
- 8-2008: Jabu’s Journal – Internal Employee Newsletter for Ultimate Escapes
- 06-19-2006: The Tech Briefing – Your Key to IT Investing – Three Hot Areas to Be in IT
- 01-10-2006: The Tech Briefing – Your Key to IT Investing – Yahoo is Number One
- 03-13-2001: The Telecomm Analyst with 1.3M subscribers – XM Satellite Radio’s Hugh Panero
- 12-28-2000: The Internet Analyst with 1.5M subscribers – NBC’s William Lansing
- 09-14-2000: The Internet Analyst with 1.5M subscribers – Travelocity.com’s Ramesh Punwani
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